Redbreast is so-called because their birdwatching chairman in 1912 thought the uniquely rich colour of the liquid matched the sherry hue of Robin’s red breast.

The brand has always kept that affinity for birds. In 2020, they announced Project Wingman - a global sustainability initiative, in partnership with BirdLife International. To date, we have helped raise over €200,000 and lots of awareness for that worthy cause.