V-Face, Dublin’s first vegan burger bar aren’t the kind of vegans who scream ‘meat is murder’ in your face, they’re a place where carnivores can dip their toe, and omnivores can devour the menu. 

For their first ever ad campaign, we distanced ourselves from vegan advertising’s typical shock tactics, and took a more light-hearted, humourous and anti-formula approach.

We launched the campaign on January 1st, tapping into flexitarianism and Veganuary trends which were taking Ireland by storm (especially among the New Year’s Resolutionaries).